Advertising across display networks is a cost-effective way to achieve big results. But with the high reward can comes high risk. With the plethora of targeting, placement and bidding options available, the wrong choices can lead to thousands of wasted dollars in a matter of days or even hours. To make digital display advertising a profitable channel for your business, you need the right partner.
The Agreed Technologies team can help drive your digital advertising campaign whether it is for Branding of an Ecommerce Store or for the Lead Generation for Your Business to success, from ad creation to targeting optimization and analytics assessment. We’ve managed highly profitable ad campaigns across the Google Display Network.
Display advertising allows marketers to drive targeted visitors to their website using visual ads rather than purely text-based ads. Display ads can come in a variety of formats, including banner, video, rich text, plain text and interactive ads.
Most advertisers approach display advertising the same passive way they approach media buying on TV, radio or print, with the goal of building awareness. Like those ad mediums, the strategy is usually “buying impressions and hoping for the best.” But the breadth of targeting options now available in display advertising combined with active management allows advertisers to reach the most prospective customers for their businesses.