SEO for insurance agents can be one of the most perplexing practices to understand. This is because the game of SEO is a constantly changing process, with hundreds of variables that are constantly in motion. Almost like insurance rates! With Google becoming smarter and much more aware of black hat strategies and shortcuts, SEO in general is becoming more and more challenging. Google wants to level the playing field and make you earn traffic — the right way.
There are significant algorithm changes that have been pushed out in the last 5 years or so, that have rendered the short-cut strategies all but useless.
Even if you are able to get away with them somehow, the results will be short lived at best, and you risk being penalized by Google, something that most agencies don’t have a strong enough domain to recover from. In the world of SEO for insurance agencies you want to know what works best and can deliver results.
The answer is Content. SEO nowadays and beyond is content driven. Content is the King.
It’s quite simply the root of all success when it comes to SEO for insurance agents. There is no SEO without content and there is no content without SEO. The two work hand-in-hand. Sure, on-page SEO is still important, and we can talk about on-page strategies until we’re blue in the face, but you must have content first in order to optimize it. Without content, there is no conversion.
We know that the insurance industry is a very competitive industry, and you need something to give you that edge on your competition. That’s why any insurance company marketing plan today absolutely needs to include SEO.
At this point, your company most likely already has a well-designed site that provides potential customers with the information they need, and possibly allows them to convert online. However, your website is virtually useless if no one can find it. SEO helps you make sure that your site has a strong presence in the search results where your potential customers are looking.
SEO will give you a fantastic way to compete with other insurance agencies. You’ll easily beat out any of your competitors that aren’t doing it. And when you partner with the right SEO agency, you’ll also be able to compete with and outrank your competitors that are already optimizing their sites. Search engine results for insurance-related keywords are competitive, but with a strong SEO strategy, you have the chance to use them to attract new customers.
Yes, absolutely! SEO works across all industries and insurance companies are no exception.
Your potential customers are searching online, so the key to creating and executing SEO successfully is to understand your customers and how they shop and search. You probably have a good understanding of who you customers are, but you might not understand how they shop online. This is where keyword research becomes important for a successful insurance company marketing plan. Keyword research is one of the first steps in the early phase of SEO strategy development, and involves researching the exact words and phrases your customers use when searching for your services.
You’ll likely learn people search for things related to the insurance industry in ways you wouldn’t have expected. For example, did you know that on average, almost twice as many people search for “car insurance companies” vs. “auto insurance companies” and an even smaller portion of people search for “vehicle insurance companies”? These may seem like unimportant details, but can make all the difference in how you approach your strategy and the search engine results you want to compete for.
This type of information is helpful in crafting an SEO strategy for your insurance company and should help you identify hidden opportunities for marketing. Ultimately, your goal is to make sure your website provides all the information your potential clients are looking for, or at least enough to trust you and want to contact you for more details.
Agreed Technologies lives and breathes everything that is Internet marketing. We craft individual SEO strategies based on the unique marketing goals of your insurance agency.
If you need help making your insurance agency more visible online, we’re here for you. We can put together a custom quote designed to increase your visibility, improve your SEO, and get you more business than your competitors. Contact one of our web strategists today to learn more about how we can help you get more from the web.