Off-page SEO is the technique to gain exposure for your business in the Online world. Basically, it tells Google what others think about your website and helps Google to determine the value of any web page. Sounds pretty simple, right!
Now, let’s check a technical definition for Off page or Off site SEO by Moz –
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.”
On page optimization, as we all know, is definitely the most important factor for any website’s ranking on search engines. But off page optimization is the factor that can give us an edge over our competition. In addition, Google has stated officially that there are over 200 factors that are taken into consideration while ranking a web page, but which is the most important factor? Almost all SEO experts around the world agree that, one of the top factors is the number and quality of links coming to the webpage.
Major search engines have only one goal – To showcase the best and the most relevant pages related to the user’s search query.
Off page activities tell search engines how the world(other websites and webmasters) perceive a particular website. A website with high authority and quality will definitely have more references(links) from other websites, bookmarked on social media platforms and mentioned across different forums and communities of like-minded users.
We have curated below the best off page seo checklist that webmasters across the world use to gain exposure and better SERPs for their websites –
Link Building is the most effective and popular off page SEO technique. Building external links to your website tells Google that you are being referenced by different webmasters across the online world. One point to take into serious consideration for external links is the quality and authority of the website the external link is coming from. This can easily be checked by analyzing the Trust Flow and Citation flow by Majestic, and the Page authority and the Domain authority by Moz. The higher the value of these factors the better the impact the link will have on the rankings. We also need to avoid spammy websites in order to not get penalized by Google.
Below are a few methods SEOs use for Link building –
Blogger outreach is the process of acquiring links from different authoritative blogs to your web page. This is one of the most tedious methods in Off Page SEO, but also one with the most impact on search engine rankings. Furthermore, being mentioned in the columns of known bloggers will get you referral traffic as well.
Choosing effective and niche-related directory submissions websites is good way to build quality links. ‘NAP’ – name address place should be constant across all directories which helps in better rankings in a Local searches.
This helps in building your network and is a mutual beneficial relationship with well-known figures in your industry. Being mentioned by influencers from your niche does give you good exposure, and the links pointing to your webpage in their articles and social media profiles are also considered to have a very good value for Off page SEO.
Participating actively in Forums related to your business is a good method to get exposure and create links. We just have to make sure that the links being created are done in a natural way and should not be stuffed to avoid penalty from Google.
Infographic?Image sharing is one of the simple and efficient Off-page techniques used in SEO which are mainly utilized for getting ranked in search engines, as it is the best medium for sharing information. Image submissions have gained attention in the past few years as they easy to express information in a customized manner.
Submitting articles on major article submission websites is a good way to acquire a link or two to your website. The quality of the article is also an important factor taken in to consideration here.
Just like image submissions, submitting content about your business through videos created and shared on websites like Youtube, Vimeo etc. is a good way to gain exposure and links to your website.
There are many business review websites where we can create a profile for a website with a link to it and start getting reviews from clients/customers which will also help in showcasing the quality of work. Some of the most reputable business review websites that any business should use are Google My Business, Facebook, Yelp, Trip Advisor, Yellow Pages, BBB and the list goes on.
Apart from getting reviews, we can also submit reviews on business websites we have worked with that have an active testimonials section on their website. We can create a link in our signature while submitting reviews on any website.
Social Bookmarking is another great way of promoting your website. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
Being listed on a social bookmarking site can drive quality traffic. Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.
With the increase in use of Social Media today, the traffic on major social media websites like Facebook, Twitter, Instagram etc. have increased the authority of these websites and are ranked in one of the most of authoritative websites right now. Social Media is a part of “Off-page SEO’ and if you think of it, it is a great tool for link building. Although, almost all the links coming from Social media websites are no-follow, but they still have an impact on search engine ranking and help in boosting your overall SEO.
Off Page SEO is really important and businesses should give equal importance to both On-page and Off SEO activities to stand out from their competition. There are many other off page methods to work on than the ones mentioned above.
Also, we should focus more on the quality of links rather than the quantity as Google’s search algorithm focus heavily on the quality of the website a link is coming from.
My personal recommendation to anyone is to first put all your efforts in creating a proper on-page optimized website, which is enough for good visibility and then to start focusing on the Off page SEO part to gain more exposure.