E-commerce and small businesses are surely aware of SEO analysis. A lot of time and energy is utilized structuring a website, write content and lay an SEO plan to make things happen. If we are able to execute all of it as planned and still find our site outranked, it’s time to understand the competition in SEO for the keywords being targeted. A successful SEO analysis starts with competitor analysis.
What is SEO Analysis?
A search engine optimization (SEO) analysis is a report that details what are the factors a website needs to be worked upon to improve it’s ranking on search engines. The analysis brings out a number of factors responsible, which could be easy fixes or might need an SEO company to fix them.
Agreed Technologies offers valuable insights into the performance of your peers. A successful peer is your best option to review and mimic to rank for the market we want to capture. Our analysis consists of the following metrics –
1. Domain Age
Brickmarketing defines domain age as the length of time that a website has been registered and active. A domain age can indicate how long a business has been active. An old business might have a strong branding which is a huge added benefit for SEO.
2. Organic Keywords
Organic keywords in SEO refer to the “keywords” which currently rank on the top 10 pages of Google. SEMRUSH can help us identify a further breakdown for the ranking positions i.e. top 3, 4-10, 11-20, 21-50 and 51-100. The organic keywords distribution helps us analyze the effectiveness of SEO on any site.
3. Organic Traffic
Organic traffic refers to the traffic received by a website through a search engine(s). This includes branded searches or category searches.
4. Traffic cost
Traffic cost refers to the cost of the organic keywords under Google Ad-Words. A higher traffic cost signifies a more converting traffic and excellent SEO.
5. Paid Searches
Paid searches refer to the number of potential clicks (paid traffic) being through Search engine advertising (PPC). This signifies if the peer(s) are having a budget for paid marketing and are using it as a strategy in their online marketing.
6. Paid keywords
Paid keywords refer to the keywords which are being targeted under a search engine advertising campaign by the business.
Backlinks refer to links existing on third party sites which point back to the website. These could be text or images. Backlinks obtained from authoritative sites have a very high impact on a website’s visibility and SEO.
8. Referring domains
Referring domains refer to the “THIRD PARTY SITES” which are the host of our backlinks. A high number of referring domains is a very strong signal of intense SEO efforts. SEO analysis brings out the authoritative referring domains having the highest impact in the rankings for a site.
9. Page view per visitor-
Page view per visitor refers to an average number of pages being viewed by all the sessions for a website in a month. If a website has high page views per visitor that means the site not only has engaging content but also has a nice design or front-end.
10. Bounce Rate
According to Google, “A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”
If a site has a higher bounce rate, this means that the pages do not have engaging/relevant content on the site. A higher bounce rate could weaken your rankings on Google.
11. Average time on site
Average time on site refers to average session duration. The time period between a user initiating a click on the site/site’s URL and closing that site/site’s URL from the browser.
12. Website score
There are a lot of generic SEO factors which can be calculated through an online SEO audit through Woorank.com which gives us a website score. Scores below 40 need immediate help, scores between 41-60 have poor visibility; 61-70 signifies some SEO efforts and anything above 70 shows excellent SEO efforts.
The easiest method to outrank your competitor is to analyze their SEO success, match their levels in areas they are good and beat them in areas they are poor. We can identify the keywords which have been yielding them maximum traffic and targeting the same keyword with more tactical approach to rank higher than them taking their share of converting traffic. Another way to maximize your growth is a strategic SEO keyword research. This can help us identify keywords that are untapped by competitors. All these practices are white hat SEO techniques which have a zero percent chance of getting your site penalized.
The key benefits of using this strategy are as follows –
Agreed Technologies creates a report that outlines every aspect of SEO for a website that needs help. If you would like us to run a free SEO analysis for your website, fill up the form below to submit your details along with your competitors. We shall follow up within 24-48 working hours with a detailed plan and strategy to help you out.
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