As the most popular CMS in the world, WordPress offers businesses many advantages. At Agreed, we have an expert in-house WordPress SEO team and full WordPress website design and development staff. In business since 2012, we’ve learned all of the insides-and-outs of WordPress and can develop a plan tailored to your search marketing needs and goals.We help you understand the internet marketing landscape, form an advanced SEO plan, and ultimately connect with your audience.
From a website optimization standpoint, WordPress allows for loads of design flexibility and has usability built in from inception. It also maintains backward compatibility, so upgrades are generally seamless and those that aren’t are usually easily fixed because of the attention to maintaining backward compatibility. There are so many advantages to WordPress we should just make a list:
Your theme is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, can provide new functionality, and also plays a vital role in its SEO. For example, your theme can affect your site’s speed — whichis vital. The way a theme was developed also matters since clean code gives your site the best chance in SERPs.
Therefore, when picking a theme, you’ll want to opt for one built with SEO in mind. These themes are often referred to as ‘SEO-friendly’. You may also want to look for a theme that offers features specifically designed to improve your SEO, such as new heading tag options. Fortunately, there are plenty of themes available that fit the bill.
If you’re new to WordPress, you may not yet be familiar with plugins. These are small pieces of add-on software you can install, which add new features and functionality to your site. There’s a plugin to help your site do just about anything — including rank higher in search engines. In fact, there are many plugins designed specifically to improve your site’s SEO.
A sitemap is a list of all the pages and other content on your website, usually organized into a hierarchy. It provides a quick way to see how your site is laid out and what it includes. While these sitemaps were once designed to help users navigate websites, their primary purpose now is to communicate information to search engine bots (also known as crawlers).
While adding a sitemap to your website doesn’t directly boost its search engine rankings, it’s still a valuable SEO tool. It enables crawlers to see all of the pages on your site and understand how they relate to one another. This makes it easier for search engines to index your site, and to present relevant content in user searches. Adding a sitemap to WordPress is simple — you can do so with a targeted plugin such as Google XML Sitemaps, or through a comprehensive SEO tool such as Yoast SEO.
While a sitemap is useful for helping search engine crawlers see how your site is organized, it doesn’t help them make sense of the individual content. Always focus on creating strong headlines. For that, you’ll need to use heading tags. These are formatting options you can apply to section headings within pages and posts.
You can see these settings in your WordPress editor, listed as Heading 1,Heading 2, and so on:
Using these headings to structure your content accomplishes two things. It provides a visual benefit, by breaking up your text and making it easier to read. Also, crawlers pay a lot of attention to headings, using them to understand how your content is organized and what it’s about. So when creating posts and pages, don’t forget to use WordPress’ heading options often and consistently
When Google and other search engines create complex algorithms for ranking websites, their goal is to help the most relevant and useful sites score highly. The specific ranking factors and their effects change over time, but this underlying theme remains consistent. If you want to see success with your SEO efforts, you need to focus on creating quality content rather than trying to cheat the system.
Consider what your readers want the most – original content goes a long way with Google and your visitors. Adding and updating your posts frequently is another very efficient technique in SEO – Older, high-quality content will do well, of course, but a boost is given to newer, fresh’ content that’s more likely to be relevant to searchers.
We have noticed Google putting in much emphasis on alt attributes to images when it comes to not only ranking the images highly, but also ranking your posts highly as well. WordPress applies alt attributes to images automatically, but they are generated based on the file name. Therefore, if you save your images as “wordpress-marketing.jpg” or whatever your content is about, then WordPress will automatically generate that text.
The alt tag is a way to tell search engines what your images are actually about. Not only will it help you get more search traffic to your images, but it helps the overall rankings of a page, as well.
Keeping all these factors in mind, there are several other important factors like Permalinks, WWW redirect, duplicate content removal, internal linking and external linking the overall content of the page/s, link building and much more which needs to be given attention.
You may be operating in a competitive industry, however with a good ongoing SEO and social media marketing campaign, we can usually generate a buzz around your brand and significantly raise awareness among your target market. We’ll advise on whether your goals are likely to be realistic given your budget.
We understand your website is unique and we develop a custom WordPress SEO marketing proposal for each client. Fill out the form below and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your project over the phone, call us at 1-___-___-____. We’re open Monday through Friday, 9-5 EST.
At Agreed, we’re all about helping businesses grow online and we’d love to help you with your project. Please fill in the form on this page to get started.